What's New (2014 Archive)

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CHOOSE KOHINOOR EVERYDAY BASMATI OVER LOOSE RICE

The nation watched Kohinoor exhort India to bid goodbye to buying loose Basmati forever.Most homemakers prefer going through a tedious process of picking the best grains from open gunny bags instead of buying packaged basmati due to economic

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Time management due to better delivery

Time Management is the key to a flourishing business. And ready availability is the key to better Time Management. So a flourishing business is really about the availability of goods at the right place at the right time.

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One giant compliments another

The Indian Hotels Company Limited (IHCL) and its subsidiaries (collectively known as Taj Hotels Resorts and Palaces) are recognized as one of Asia's largest and finest hotel chain. And KSF has been a business partner of Taj for more than a decade.

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Giving Back to Mother nature

We exist because of Mother Nature. It nourishes and sustains us. At KSF, we believe it is our duty to give back to Mother Nature as well. Which is why KSF took an initiative towards increasing the household penetration for Kohinoor brand along with The Hindustan Times, a leading newspaper in Delhi NCR. Old newspapers were taken back and in return were given 1 kg Silver Tibar free.

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KSF creates buzz for products

The preparation of Biryani is part science, and part art. The best ones are dependent on 4 key factors: kind of ingredients, quality of ingredients, amount of ingredients and the time taken to cook.

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The Basmati with a heritage

Almost a 1000 years back, the original Basmati rice grain found its way into the fertile valleys of the Himalayas. Since then, it has grown there under the watchful eyes of Mother Nature and purified by the pristine waters of the Ganga.

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