History / Timeline

A Legacy of Taste & Trust

Like a link from the past into the future, Kohinoor Speciality Foods has gone past numerous milestones to become a global food giant. As time moves on the company aims to scale greater heights and continue touching the nation with the authentic taste of India.

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2016

women brings the aroma

A women brings the aroma of happiness into everyone around them in every day of their lives. To express this thought, we launched Women's Day Every day, a video that says that a women is special every day and not just on a Women's Day.

2009
DEC

2016

presents Super Value Basmati Rice

Kohinoor- the symbol of India's finest Basmati Rice, presents Super Value Basmati Rice that has the value of basmati rice, super aroma & superior length.

2015

kohinoor

We at Kohinoor are proud to present the new identity for our brand. Our new logo combines the heritage of Kohinoor Rice with the legacy of McCormick & Co. Inc. This logo is to stand for the new turn in the company's history through which we look forward to serving our consumers better than ever before.

2015

“Kohinoor” has been chosen in the Admired 100 brands and has been awarded as the “Admired Brand of Asia” from the Food industry in the Rice category, further escalating its brand stature amongst the peers. Kohinoor was also awarded the “Superbrand”, the elitist of the titles, for the third time proving that it enjoys a paramount status in the market.

2015

Our busy lives have cost us the age-old tradition of eating with family. Our latest campaign – Family Dinner at 9 – tapped in on the importance of having family dinners. The campaign ran on all advertising platforms and urged people to pledge to be home for dinner at 9 pm every day. Over 1 lakh pledges were acquired and the activity trended on Twitter, further cementing the brand thought of ‘Khushboo Khushiyon Ki’.

2012
JAN

New Corporate Office

To establish its name in the food industry, in 2012, Kohinoor came out with 3 new products – Everyday Basmati Rice, Kohinoor Rice n Spice & Kohinoor 2 Minutes Meal. Out of these, Kohinoor Rice n Spice stood apart as a concept which the Indian market had not yet seen – a Biryani Kit that allowed consumers to make restaurant like Biryani in just 30 minutes

2012

 New Variants Platinum Gold and Silver

2011

This was a year to be marked in the history of Kohinoor. This was the year when and Indian Basmati brand ‘Kohinoor’ became a part of McCormick & Co. Inc.

This was the first of its kind in the Rice Industry which aimed to take brand ‘Kohinoor’ in the Indian subcontinent to a higher platform that benefits the end consumer.

2009

Carrying forward the legacy of gratifying millions with scrumptious culinary delights Kohinoor launched an exclusive ‘Limited Edition’ series for the connoisseurs of Basmati Rice.

In the same year, the brand created three new variants of Kohinoor- Platinum, Gold & Silver, which are strong contenders in the Basmati Rice market to this day.

2008

This year Kohinoor created a Guinness Record by making “World’s Largest Biryani” in Delhi. The band also launched its range of Spices in the Indian market.

2003 - 2006

By around this time, brand ‘Kohinoor’ gained a strong position in the minds of its consumers – it started becoming a big & trusted household name in India.

This was the time when Kohinoor diversified into branded packaged convenience foods and took authentic Indian flavour abroad with Ready-to–Eat Indian curries and authentic Indian Ready-Meal preparations. To achieve this height, Kohinoor also got a backing of a very modern and sophisticated food processing plant at Bahalgarh, in the outskirts of Delhi.

The brand also got into Frozen Foods during the same period. It established a state-of-the-art frozen foods facility at Bahalgarh, in the outskirts of Delhi, India and started supplying a range of its Frozen products in the Indian market.

1997

This was the time when the brand started looking beyond just one product in its portfolio. The brand realized that consumers had different taste and different likings of Basmati Rice. Depending on their lifestyle they lived and budget they had in hand, the brand came out with its first extension – Kohinoor’s Trophy Gold Basmati Rice. Post this extension, the brand was further extended itself into different kinds of Basmati Rice priced at different levels.

1992 – 1995

Around this time, the company took another drastic step. For the first time in the rice industry, a commodity was not just looked at as a ‘commodity’, but as a ‘brand’. This was the time when Kohinoor started advertising its products – that too with celebrities on television. For the first time, a commodity product started communicating with its end consumers directly.

By around the mid of this period, the brand organized itself to a great extent – things were looking better and even though the brand was operating in an unorganized industry, it was operating in a very professional way.

1990 – 1991

As the brand grew bigger, the disadvantages of operating in an unorganized industry started cropping up. To protect itself from such environments, the brand started firming its back-end.

First among all was resetting the entire distribution network. For the first time in the history of rice industry, the brand introduced a concept of “exclusive distribution”. Under this program, all the distributors committed their network solely to the company and promised not to sell any other products available in the market. This move strengthened the brand’s distribution network and ‘Kohinoor’ started standing even stronger in the market.

Second was to import state of the art plant and machineries. Through revamping the machineries, the brand started maintaining a bench mark of quality at the plant level and ultimately at the industry level as well.

The third drastic step the brand took was in 1991 when for the first time it introduced Packaged Basmati Rice of 1kg & 5kg - to make it possible for consumers to buy the Kohinoor products directly from shops. It happened for the first time in the history of a commodity product in India that a sealed and packaged pack of Basmati Rice was also available to consumers. Before this, rice was sold only loose in the market, by the kilo, in brown gunny or paper bags. This changed the way consumers used to buy rice in India.

Around the same time the brand also started organizing “Awareness, Training & Development” programs for everybody who was associated with the brand in a direct or an indirect way. This was another move that changed the way things used to happen in the industry at that time.

2009
DEC

1989

Kohinoor got a backing of India’s largest processing plant located in the outskirts of Delhi. This gave Kohinoor a better foothold for controlling the quality of its Basmati Rice.

1976

It was way back in 1976 that Kohinoor was born - the aim of the brand was to provide the best variety of rice available on earth, the Basmati Rice, to the people of India. To differentiate this Basmati from others in the market, the brand was given the name ‘Kohinoor’ – meaning a ‘diamond’, the only one that exists in the history of earth.

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